MTA Group
Transparent numbers.Aligned rewards.Ownership, not titles.
Scroll — the teams, the numbers and the work are below.
MTA Group is the team that supports the group’s agency teams, operationally and on AI. Each team runs its own clients and its own delivery on one shared platform — finance, legal and operations underneath, so a new team costs less to start and everyone can see the numbers.
- 7
- teams running today
- 6
- in preparation or restarting
- 80+
- specialists across the group
- EU · US
- where the teams deliver
The teams
Each one owns its clients and its delivery. Seven are running now; six are in preparation or being restarted.
Force of Nature Europe
Growth, paid media, SEO, analytics, attribution, creative, forecasting, BI, incrementality testing
B2B, DTC, Apps
MTA Digital
Performance marketing, SEO, UGC, analytics, creative strategy, e-commerce
E-Commerce, B2B, Apps
Anchor Team
SEO, GEO (AI)
All industries
SharkPress
SEO, localization, international scaling, translation, expansion strategy
All industries
Metrics
Web/app analytics, data strategy, BI
All industries
MTA CodeUnion
Web development, app development, EdTech
EdTech, All
Performance Team
Operations, finance, accounting, taxes, support, HR, legal
All industries
CROly
Launching soon
AI tools, automation, mini apps
All industries
AIMA
In preparation
AI strategy, marketing automation, integration
All industries
MTA Labs
In preparation
R&D, innovation, experimentation
All industries
Zero
In preparation
Growth, attribution, forecasting, incrementality testing, paid media, analytics
Apps, SaaS, DTC
The Flow
Being restarted
UX/UI, design
All industries
PolandLinkedInQS Expert
Being restarted
Personalized training, custom training, in-location offline training
All industries
PolandLinkedIn
Case studies
Long-form breakdowns: the scope, the constraints, the decisions and what we measured.
AI & Automation· MTA Group· Aug 27, 2026· 12 min read
Pulse: an agency's operating system, built in Claude Code
24,142 lines of production code maintained by one person. Every meeting becomes a specific message to a specific person — and three quality gates decide what ships.
AI & Automation· MTA Group· Aug 25, 2026· 10 min read
The Mega-Context Sandbox: how we stopped explaining our own projects to our tools
113 repositories across 8 agencies, 27 data sources and 207 skills in the canon — so every session starts with 28,000 characters of client knowledge instead of a blank page.
AI & Automation· MTA Group· Aug 20, 2026· 9 min read
The Forge: how we stopped looking at channels and started looking at the client’s business
An internal AI platform built on Claude Code. Monthly reports from 2 hours to 15 minutes, keyword research from 2 days to an hour — and, over the same period, NRR recovering from 59% to 80%.
What the teams closed recently
Month by month, in the words of the people who did the work.
The client recently shared that thanks to our support, they closed their entire year's sales in just nine months! Our Google Ads campaigns account for the majority of their sales. The results are so strong that they are now facing challenges with managing the high volume of orders in their warehouses.
Annual sales target achieved in 9 months; campaigns drove the majority of online sales.
E-commerce
October 2025
We've closed two major sales: a sizeable project for a long-standing client and a larger project to build a learning management system for a new international client in the education space. For the new client, we have already planned future work for the next year. We have built a very strong foundation for this new partnership.
Closed two significant deals, including one with a new international client, securing long-term work.
Education & training
October 2025
I want to praise the work done recently to better connect our creative and Google Ads services. We've developed standardized creative packages for smaller clients. The result? We have a structured offering, the creative team gets more projects, and our GAds specialists have high-quality assets to work with, improving campaign results. Creating new processes is hard work, so a huge thanks to the team for their proactivity.
New standardized creative packages created, improving efficiency and service integration.
Internal
September 2025
We've closed a four-month test project with a brand in the gaming sector to prove our paid social and creative strategy. The lead came directly from our creative ebook, which is a huge win for our content marketing efforts. Documenting and sharing our expertise clearly works!
High-value lead generated and closed from content marketing (ebook).
Media & entertainment
September 2025
This time, it's an upsell. After just two weeks of SEO work, we've upsold Google Ads services for two new international markets—incredibly fast. A team member did a quick-look analysis and implemented a simple, effective change on the client's account, which prompted them to ask for a proposal to take over the account management. The client has ambitions for a significant annual budget.
Fast upsell of new services within two weeks of starting a project.
E-commerce
September 2025
Our new team has just landed its founding client... and it's a professional services firm! Our team closed the deal for our first implementation of a new interactive application. This is a critical step in the development of our new service offering, expanding our portfolio into interactive lead generation.
Secured an enterprise company as a founding client for a new service line.
Professional services
September 2025
We've been working with this client for years, but this year the collaboration expanded to a whole new level. After a full tender process where they initially chose a cheaper agency, they returned to us, saying the new agency 'was doing a poor job'. After new negotiations, we successfully signed them for Social Media Management, Meta Ads, and creative production, with a significant monthly ad budget.
Won back a former client with a larger, long-term contract and significant monthly ad budget.
Education & training
September 2025
After three weeks of intense discussions and showcasing our value, we are extending a project. The client has been with us for three months and is now staying for another three. Additionally, we are increasing the monthly fee by nearly 100%. The client told us we are 'crème de la crème' compared to their other agencies. We are now taking over two additional markets, with more on the horizon.
Contract extension with a significant increase in monthly retainer.
Industrial
September 2025
THE POLISH VERSION OF OUR WEBSITE IS LIVE! This was a huge undertaking. We rebuilt the site from the ground up with new service pages, a clearer pricing structure, video content, a client showcase, and a complete brand refresh. So much happened, and the result is fantastic.
Successful launch of redesigned, dual-language agency website and brand refresh.
Internal
August 2025
I wanted to summarize our SEO sales efforts over the past six-plus months. I'm satisfied with the amount of revenue we're winning. We have closed a significant number of recurring deals, resulting in a substantial new monthly revenue stream. We have also closed a number of high-value one-time projects. More deals are in the pipeline.
Substantial new monthly recurring revenue from SEO services.
Multiple clients
August 2025
For those concerned about our financial health, the forecast looks very encouraging! I wanted to give thanks to everyone I've had the pleasure of working with on proposals over the last few months. Thanks to our joint efforts, we've closed projects worth a sizeable combined monthly revenue, and there's potential to double that with deals in the pipeline.
Closed a significant amount of new monthly recurring revenue over a 2-3 month period.
Multiple clients
July 2025
This client had a strong product-market fit but had been experiencing a sales decline for two years, with new customer acquisition down significantly. We came on board and performed a total reset of their paid media strategy. In just three months, we turned a steep double-digit YoY decline into positive YoY growth. The client is now discussing long-term plans with us into the next year.
Reversed a significant double-digit YoY decline to positive YoY growth within 3 months.
E-commerce
July 2025
We participated in a tender that attracted over 70 agencies in the country and were selected as one of the final five. This is a particularly important win, as the monthly retainer is based on a percentage of media spend and represents a significant portion of our total MRR.
Won tender vs. dozens of agencies, securing a retainer representing a significant portion of company MRR.
Automotive
July 2025
Props today go to several team members. Two were featured in posts by a marketing SaaS company for their great work, which is great visibility for us. Another team member is starting to build her personal brand by posting about her experience at the semKRK marketing conference. It's great to see everyone contributing to our visibility in the industry!
Team members featured by a global SaaS company; increased brand visibility through conference participation.
Agency & partnerships
June 2025
It's a testament to our great work when a client wants to bring us with them to their new company. I received a message today from a former marketing manager at a key client. They've started a new role and immediately reached out for marketing support. This is incredibly satisfying, as it shows we not only deliver results but also build lasting, positive relationships.
Demonstrated client loyalty leading to new business from a former contact.
E-commerce
June 2025
We launched our newest website for a brand in the health and consumer goods space, our first client of this scale. The trust we built led to the successful signing of a major contract for the initial project. We are continuing our partnership with an ongoing monthly WebCare retainer.
Major initial contract and secured an ongoing monthly retainer.
Health
May 2025
After a successful multi-year partnership with a key long-standing client, we successfully renegotiated our agreement. The client readily agreed to a significant increase, reflecting their confidence in our abilities. The new contract is a high-value monthly agreement with an added performance bonus. I'm incredibly proud of how this project and our team have grown.
Contract renegotiation resulting in a high-value monthly agreement plus performance bonus.
B2B & technology
May 2025
This isn't a typical performance metric success, but one that highlights a superb client relationship. The CEO of a fintech client, despite it being their busiest season, took the time to message one of our team members traveling in a region affected by a natural disaster to make sure she was okay. It shows the incredible trust and rapport the team has built.
Demonstrated an exceptionally strong and personal client-agency relationship.
Finance
April 2025
Our presence at the trade show was a massive success, exceeding all expectations. We've discovered a fantastic new source for leads and potential partners. We walked away with dozens of new project leads and a significant number of valuable potential partners. The follow-up has been immediate.
Generated dozens of qualified project leads and multiple high-value partnership opportunities.
E-commerce
April 2025
For anyone doubting the effectiveness of AI-generated content, we have a clear success story. A client in the tech industry recently reported a valuable new lead that came directly from an article our AI model produced. This approach has not only saved considerable time and budget but has also resulted in a four-fold increase in site traffic. Most importantly, this content is generating high-value leads.
Significant increase in website traffic, budget savings, and high-value lead generation.
B2B & technology
April 2025
We've created a new promotional video! One of our core services is UGC production, which we've provided for clients in media, tech, and consumer goods. To help us reach new industries and grow this service, we've produced a new showcase film. Huge thanks to our entire team of creators.
Launch of a new promotional video for a key service offering.
Internal
April 2025
I wanted to share my success in conducting an external online training on Google Ads. I was incredibly nervous beforehand, but thanks to massive support from the team, it went great! I was in such a flow that the 5-hour session ran over. The satisfaction and pride after finishing were immense, and participant feedback was excellent.
Successful delivery of a paid, highly-rated external training session.
Education & training
April 2025
A small efficiency win: I was about to spend a significant amount of time writing a scraper for a new app, but I asked a colleague if he had worked on something similar. Turns out, we already had a scraper and access to a marketplace of similar scripts I didn't know about! This saved me a huge amount of time and highlighted the incredible knowledge within our team.
Saved an estimated 50-80 hours of development time through knowledge sharing.
Internal
April 2025
We've done it! We are officially a Google Premier Partner for 2025, placing us in the top 10% of Google Ads agencies in Poland. This gives us access to the latest tools, support, and insights directly from Google. A huge thank you to the entire GAds team for their top-tier work, which made this possible.
Achieved Google Premier Partner status for 2025.
Agency & partnerships
March 2025
A quick finance update: after several months of effort, we have successfully recovered a significant overdue balance from a client. I honestly thought it was a mission impossible, but we did it! This brings our total uncollected invoices for 2024 down to a very manageable level.
Successful recovery of a significant outstanding debt.
Internal
March 2025
A huge shout-out to our newest designer, who just completed her first project for a client who came to us through a team member's LinkedIn activity. She delivered such high-quality work on a new brand identity that the client had zero feedback or revisions. The client is so pleased that they are already planning to continue working with us. What a fantastic start!
New team member delivered a project with zero revisions, securing follow-up work.
Creative
March 2025
We just closed another sales deal. We'll be providing SEO and testing Google Ads in several international markets for a new client in the creative services industry. The client was highly impressed with our initial analysis and our deep understanding of their business, which allowed us to close the deal after just one video presentation. The team felt the deal was practically sold before the final call.
New client signed for SEO & multi-market Google Ads with a healthy monthly budget.
Creative
March 2025
I'd like to quickly talk about a project that was the first I had the opportunity to lead from start to finish. We successfully completed the project for an e-commerce client in the retail sector.
Successful end-to-end project delivery.
E-commerce
March 2025
The client recently shared that thanks to our support, they closed their entire year's sales in just nine months! Our Google Ads campaigns account for the majority of their sales. The results are so strong that they are now facing challenges with managing the high volume of orders in their warehouses.
Annual sales target achieved in 9 months; campaigns drove the majority of online sales.
E-commerce
October 2025
We've closed two major sales: a sizeable project for a long-standing client and a larger project to build a learning management system for a new international client in the education space. For the new client, we have already planned future work for the next year. We have built a very strong foundation for this new partnership.
Closed two significant deals, including one with a new international client, securing long-term work.
Education & training
October 2025
I want to praise the work done recently to better connect our creative and Google Ads services. We've developed standardized creative packages for smaller clients. The result? We have a structured offering, the creative team gets more projects, and our GAds specialists have high-quality assets to work with, improving campaign results. Creating new processes is hard work, so a huge thanks to the team for their proactivity.
New standardized creative packages created, improving efficiency and service integration.
Internal
September 2025
We've closed a four-month test project with a brand in the gaming sector to prove our paid social and creative strategy. The lead came directly from our creative ebook, which is a huge win for our content marketing efforts. Documenting and sharing our expertise clearly works!
High-value lead generated and closed from content marketing (ebook).
Media & entertainment
September 2025
This time, it's an upsell. After just two weeks of SEO work, we've upsold Google Ads services for two new international markets—incredibly fast. A team member did a quick-look analysis and implemented a simple, effective change on the client's account, which prompted them to ask for a proposal to take over the account management. The client has ambitions for a significant annual budget.
Fast upsell of new services within two weeks of starting a project.
E-commerce
September 2025
Our new team has just landed its founding client... and it's a professional services firm! Our team closed the deal for our first implementation of a new interactive application. This is a critical step in the development of our new service offering, expanding our portfolio into interactive lead generation.
Secured an enterprise company as a founding client for a new service line.
Professional services
September 2025
We've been working with this client for years, but this year the collaboration expanded to a whole new level. After a full tender process where they initially chose a cheaper agency, they returned to us, saying the new agency 'was doing a poor job'. After new negotiations, we successfully signed them for Social Media Management, Meta Ads, and creative production, with a significant monthly ad budget.
Won back a former client with a larger, long-term contract and significant monthly ad budget.
Education & training
September 2025
After three weeks of intense discussions and showcasing our value, we are extending a project. The client has been with us for three months and is now staying for another three. Additionally, we are increasing the monthly fee by nearly 100%. The client told us we are 'crème de la crème' compared to their other agencies. We are now taking over two additional markets, with more on the horizon.
Contract extension with a significant increase in monthly retainer.
Industrial
September 2025
THE POLISH VERSION OF OUR WEBSITE IS LIVE! This was a huge undertaking. We rebuilt the site from the ground up with new service pages, a clearer pricing structure, video content, a client showcase, and a complete brand refresh. So much happened, and the result is fantastic.
Successful launch of redesigned, dual-language agency website and brand refresh.
Internal
August 2025
I wanted to summarize our SEO sales efforts over the past six-plus months. I'm satisfied with the amount of revenue we're winning. We have closed a significant number of recurring deals, resulting in a substantial new monthly revenue stream. We have also closed a number of high-value one-time projects. More deals are in the pipeline.
Substantial new monthly recurring revenue from SEO services.
Multiple clients
August 2025
For those concerned about our financial health, the forecast looks very encouraging! I wanted to give thanks to everyone I've had the pleasure of working with on proposals over the last few months. Thanks to our joint efforts, we've closed projects worth a sizeable combined monthly revenue, and there's potential to double that with deals in the pipeline.
Closed a significant amount of new monthly recurring revenue over a 2-3 month period.
Multiple clients
July 2025
This client had a strong product-market fit but had been experiencing a sales decline for two years, with new customer acquisition down significantly. We came on board and performed a total reset of their paid media strategy. In just three months, we turned a steep double-digit YoY decline into positive YoY growth. The client is now discussing long-term plans with us into the next year.
Reversed a significant double-digit YoY decline to positive YoY growth within 3 months.
E-commerce
July 2025
We participated in a tender that attracted over 70 agencies in the country and were selected as one of the final five. This is a particularly important win, as the monthly retainer is based on a percentage of media spend and represents a significant portion of our total MRR.
Won tender vs. dozens of agencies, securing a retainer representing a significant portion of company MRR.
Automotive
July 2025
Props today go to several team members. Two were featured in posts by a marketing SaaS company for their great work, which is great visibility for us. Another team member is starting to build her personal brand by posting about her experience at the semKRK marketing conference. It's great to see everyone contributing to our visibility in the industry!
Team members featured by a global SaaS company; increased brand visibility through conference participation.
Agency & partnerships
June 2025
It's a testament to our great work when a client wants to bring us with them to their new company. I received a message today from a former marketing manager at a key client. They've started a new role and immediately reached out for marketing support. This is incredibly satisfying, as it shows we not only deliver results but also build lasting, positive relationships.
Demonstrated client loyalty leading to new business from a former contact.
E-commerce
June 2025
We launched our newest website for a brand in the health and consumer goods space, our first client of this scale. The trust we built led to the successful signing of a major contract for the initial project. We are continuing our partnership with an ongoing monthly WebCare retainer.
Major initial contract and secured an ongoing monthly retainer.
Health
May 2025
After a successful multi-year partnership with a key long-standing client, we successfully renegotiated our agreement. The client readily agreed to a significant increase, reflecting their confidence in our abilities. The new contract is a high-value monthly agreement with an added performance bonus. I'm incredibly proud of how this project and our team have grown.
Contract renegotiation resulting in a high-value monthly agreement plus performance bonus.
B2B & technology
May 2025
This isn't a typical performance metric success, but one that highlights a superb client relationship. The CEO of a fintech client, despite it being their busiest season, took the time to message one of our team members traveling in a region affected by a natural disaster to make sure she was okay. It shows the incredible trust and rapport the team has built.
Demonstrated an exceptionally strong and personal client-agency relationship.
Finance
April 2025
Our presence at the trade show was a massive success, exceeding all expectations. We've discovered a fantastic new source for leads and potential partners. We walked away with dozens of new project leads and a significant number of valuable potential partners. The follow-up has been immediate.
Generated dozens of qualified project leads and multiple high-value partnership opportunities.
E-commerce
April 2025
For anyone doubting the effectiveness of AI-generated content, we have a clear success story. A client in the tech industry recently reported a valuable new lead that came directly from an article our AI model produced. This approach has not only saved considerable time and budget but has also resulted in a four-fold increase in site traffic. Most importantly, this content is generating high-value leads.
Significant increase in website traffic, budget savings, and high-value lead generation.
B2B & technology
April 2025
We've created a new promotional video! One of our core services is UGC production, which we've provided for clients in media, tech, and consumer goods. To help us reach new industries and grow this service, we've produced a new showcase film. Huge thanks to our entire team of creators.
Launch of a new promotional video for a key service offering.
Internal
April 2025
I wanted to share my success in conducting an external online training on Google Ads. I was incredibly nervous beforehand, but thanks to massive support from the team, it went great! I was in such a flow that the 5-hour session ran over. The satisfaction and pride after finishing were immense, and participant feedback was excellent.
Successful delivery of a paid, highly-rated external training session.
Education & training
April 2025
A small efficiency win: I was about to spend a significant amount of time writing a scraper for a new app, but I asked a colleague if he had worked on something similar. Turns out, we already had a scraper and access to a marketplace of similar scripts I didn't know about! This saved me a huge amount of time and highlighted the incredible knowledge within our team.
Saved an estimated 50-80 hours of development time through knowledge sharing.
Internal
April 2025
We've done it! We are officially a Google Premier Partner for 2025, placing us in the top 10% of Google Ads agencies in Poland. This gives us access to the latest tools, support, and insights directly from Google. A huge thank you to the entire GAds team for their top-tier work, which made this possible.
Achieved Google Premier Partner status for 2025.
Agency & partnerships
March 2025
A quick finance update: after several months of effort, we have successfully recovered a significant overdue balance from a client. I honestly thought it was a mission impossible, but we did it! This brings our total uncollected invoices for 2024 down to a very manageable level.
Successful recovery of a significant outstanding debt.
Internal
March 2025
A huge shout-out to our newest designer, who just completed her first project for a client who came to us through a team member's LinkedIn activity. She delivered such high-quality work on a new brand identity that the client had zero feedback or revisions. The client is so pleased that they are already planning to continue working with us. What a fantastic start!
New team member delivered a project with zero revisions, securing follow-up work.
Creative
March 2025
We just closed another sales deal. We'll be providing SEO and testing Google Ads in several international markets for a new client in the creative services industry. The client was highly impressed with our initial analysis and our deep understanding of their business, which allowed us to close the deal after just one video presentation. The team felt the deal was practically sold before the final call.
New client signed for SEO & multi-market Google Ads with a healthy monthly budget.
Creative
March 2025
I'd like to quickly talk about a project that was the first I had the opportunity to lead from start to finish. We successfully completed the project for an e-commerce client in the retail sector.
Successful end-to-end project delivery.
E-commerce
March 2025
The client recently shared that thanks to our support, they closed their entire year's sales in just nine months! Our Google Ads campaigns account for the majority of their sales. The results are so strong that they are now facing challenges with managing the high volume of orders in their warehouses.
Annual sales target achieved in 9 months; campaigns drove the majority of online sales.
E-commerce
October 2025
We've closed two major sales: a sizeable project for a long-standing client and a larger project to build a learning management system for a new international client in the education space. For the new client, we have already planned future work for the next year. We have built a very strong foundation for this new partnership.
Closed two significant deals, including one with a new international client, securing long-term work.
Education & training
October 2025
I want to praise the work done recently to better connect our creative and Google Ads services. We've developed standardized creative packages for smaller clients. The result? We have a structured offering, the creative team gets more projects, and our GAds specialists have high-quality assets to work with, improving campaign results. Creating new processes is hard work, so a huge thanks to the team for their proactivity.
New standardized creative packages created, improving efficiency and service integration.
Internal
September 2025
We've closed a four-month test project with a brand in the gaming sector to prove our paid social and creative strategy. The lead came directly from our creative ebook, which is a huge win for our content marketing efforts. Documenting and sharing our expertise clearly works!
High-value lead generated and closed from content marketing (ebook).
Media & entertainment
September 2025
This time, it's an upsell. After just two weeks of SEO work, we've upsold Google Ads services for two new international markets—incredibly fast. A team member did a quick-look analysis and implemented a simple, effective change on the client's account, which prompted them to ask for a proposal to take over the account management. The client has ambitions for a significant annual budget.
Fast upsell of new services within two weeks of starting a project.
E-commerce
September 2025
Our new team has just landed its founding client... and it's a professional services firm! Our team closed the deal for our first implementation of a new interactive application. This is a critical step in the development of our new service offering, expanding our portfolio into interactive lead generation.
Secured an enterprise company as a founding client for a new service line.
Professional services
September 2025
We've been working with this client for years, but this year the collaboration expanded to a whole new level. After a full tender process where they initially chose a cheaper agency, they returned to us, saying the new agency 'was doing a poor job'. After new negotiations, we successfully signed them for Social Media Management, Meta Ads, and creative production, with a significant monthly ad budget.
Won back a former client with a larger, long-term contract and significant monthly ad budget.
Education & training
September 2025
After three weeks of intense discussions and showcasing our value, we are extending a project. The client has been with us for three months and is now staying for another three. Additionally, we are increasing the monthly fee by nearly 100%. The client told us we are 'crème de la crème' compared to their other agencies. We are now taking over two additional markets, with more on the horizon.
Contract extension with a significant increase in monthly retainer.
Industrial
September 2025
THE POLISH VERSION OF OUR WEBSITE IS LIVE! This was a huge undertaking. We rebuilt the site from the ground up with new service pages, a clearer pricing structure, video content, a client showcase, and a complete brand refresh. So much happened, and the result is fantastic.
Successful launch of redesigned, dual-language agency website and brand refresh.
Internal
August 2025
I wanted to summarize our SEO sales efforts over the past six-plus months. I'm satisfied with the amount of revenue we're winning. We have closed a significant number of recurring deals, resulting in a substantial new monthly revenue stream. We have also closed a number of high-value one-time projects. More deals are in the pipeline.
Substantial new monthly recurring revenue from SEO services.
Multiple clients
August 2025
For those concerned about our financial health, the forecast looks very encouraging! I wanted to give thanks to everyone I've had the pleasure of working with on proposals over the last few months. Thanks to our joint efforts, we've closed projects worth a sizeable combined monthly revenue, and there's potential to double that with deals in the pipeline.
Closed a significant amount of new monthly recurring revenue over a 2-3 month period.
Multiple clients
July 2025
This client had a strong product-market fit but had been experiencing a sales decline for two years, with new customer acquisition down significantly. We came on board and performed a total reset of their paid media strategy. In just three months, we turned a steep double-digit YoY decline into positive YoY growth. The client is now discussing long-term plans with us into the next year.
Reversed a significant double-digit YoY decline to positive YoY growth within 3 months.
E-commerce
July 2025
We participated in a tender that attracted over 70 agencies in the country and were selected as one of the final five. This is a particularly important win, as the monthly retainer is based on a percentage of media spend and represents a significant portion of our total MRR.
Won tender vs. dozens of agencies, securing a retainer representing a significant portion of company MRR.
Automotive
July 2025
Props today go to several team members. Two were featured in posts by a marketing SaaS company for their great work, which is great visibility for us. Another team member is starting to build her personal brand by posting about her experience at the semKRK marketing conference. It's great to see everyone contributing to our visibility in the industry!
Team members featured by a global SaaS company; increased brand visibility through conference participation.
Agency & partnerships
June 2025
It's a testament to our great work when a client wants to bring us with them to their new company. I received a message today from a former marketing manager at a key client. They've started a new role and immediately reached out for marketing support. This is incredibly satisfying, as it shows we not only deliver results but also build lasting, positive relationships.
Demonstrated client loyalty leading to new business from a former contact.
E-commerce
June 2025
We launched our newest website for a brand in the health and consumer goods space, our first client of this scale. The trust we built led to the successful signing of a major contract for the initial project. We are continuing our partnership with an ongoing monthly WebCare retainer.
Major initial contract and secured an ongoing monthly retainer.
Health
May 2025
After a successful multi-year partnership with a key long-standing client, we successfully renegotiated our agreement. The client readily agreed to a significant increase, reflecting their confidence in our abilities. The new contract is a high-value monthly agreement with an added performance bonus. I'm incredibly proud of how this project and our team have grown.
Contract renegotiation resulting in a high-value monthly agreement plus performance bonus.
B2B & technology
May 2025
This isn't a typical performance metric success, but one that highlights a superb client relationship. The CEO of a fintech client, despite it being their busiest season, took the time to message one of our team members traveling in a region affected by a natural disaster to make sure she was okay. It shows the incredible trust and rapport the team has built.
Demonstrated an exceptionally strong and personal client-agency relationship.
Finance
April 2025
Our presence at the trade show was a massive success, exceeding all expectations. We've discovered a fantastic new source for leads and potential partners. We walked away with dozens of new project leads and a significant number of valuable potential partners. The follow-up has been immediate.
Generated dozens of qualified project leads and multiple high-value partnership opportunities.
E-commerce
April 2025
For anyone doubting the effectiveness of AI-generated content, we have a clear success story. A client in the tech industry recently reported a valuable new lead that came directly from an article our AI model produced. This approach has not only saved considerable time and budget but has also resulted in a four-fold increase in site traffic. Most importantly, this content is generating high-value leads.
Significant increase in website traffic, budget savings, and high-value lead generation.
B2B & technology
April 2025
We've created a new promotional video! One of our core services is UGC production, which we've provided for clients in media, tech, and consumer goods. To help us reach new industries and grow this service, we've produced a new showcase film. Huge thanks to our entire team of creators.
Launch of a new promotional video for a key service offering.
Internal
April 2025
I wanted to share my success in conducting an external online training on Google Ads. I was incredibly nervous beforehand, but thanks to massive support from the team, it went great! I was in such a flow that the 5-hour session ran over. The satisfaction and pride after finishing were immense, and participant feedback was excellent.
Successful delivery of a paid, highly-rated external training session.
Education & training
April 2025
A small efficiency win: I was about to spend a significant amount of time writing a scraper for a new app, but I asked a colleague if he had worked on something similar. Turns out, we already had a scraper and access to a marketplace of similar scripts I didn't know about! This saved me a huge amount of time and highlighted the incredible knowledge within our team.
Saved an estimated 50-80 hours of development time through knowledge sharing.
Internal
April 2025
We've done it! We are officially a Google Premier Partner for 2025, placing us in the top 10% of Google Ads agencies in Poland. This gives us access to the latest tools, support, and insights directly from Google. A huge thank you to the entire GAds team for their top-tier work, which made this possible.
Achieved Google Premier Partner status for 2025.
Agency & partnerships
March 2025
A quick finance update: after several months of effort, we have successfully recovered a significant overdue balance from a client. I honestly thought it was a mission impossible, but we did it! This brings our total uncollected invoices for 2024 down to a very manageable level.
Successful recovery of a significant outstanding debt.
Internal
March 2025
A huge shout-out to our newest designer, who just completed her first project for a client who came to us through a team member's LinkedIn activity. She delivered such high-quality work on a new brand identity that the client had zero feedback or revisions. The client is so pleased that they are already planning to continue working with us. What a fantastic start!
New team member delivered a project with zero revisions, securing follow-up work.
Creative
March 2025
We just closed another sales deal. We'll be providing SEO and testing Google Ads in several international markets for a new client in the creative services industry. The client was highly impressed with our initial analysis and our deep understanding of their business, which allowed us to close the deal after just one video presentation. The team felt the deal was practically sold before the final call.
New client signed for SEO & multi-market Google Ads with a healthy monthly budget.
Creative
March 2025
I'd like to quickly talk about a project that was the first I had the opportunity to lead from start to finish. We successfully completed the project for an e-commerce client in the retail sector.
Successful end-to-end project delivery.
E-commerce
March 2025
Today, during our weekly call with a client in the entertainment sector, they mentioned that our Meta Ads results are among the best when compared to other markets in their international network. I was thrilled to see the effects of our hard work recognized.
Ranked as a top-performing market for Meta Ads within a large international network.
Media & entertainment
March 2025
I'm excited to announce that we've closed a new deal with a new e-commerce client. The monthly retainer is based on a percentage of their PPC budget, so it has the potential to grow. This win was a fantastic team effort, with a strong, creative proposal that addressed the client's needs by taking an unconventional approach.
New client signed on a percentage-of-spend retainer model.
E-commerce
February 2024
I'm excited to share a clever technological solution we're now able to offer clients. We have successfully implemented a 'Weather-Based Marketing Spreadsheet' that uses a weather API to automatically activate or pause programmatic ad campaigns based on real-time weather conditions in a specific location (e.g., run ads only when it's over 10°C in Hamburg). This showcases our ability to deliver advanced, data-driven solutions.
Successful implementation of an automated, weather-triggered advertising solution.
B2B & technology
February 2024
I'm proud to announce the launch of our new, in-depth ebook on social ads creative strategy! This has been a huge team effort and will serve as a valuable lead magnet and a way to showcase our expertise. We will be promoting it with a paid campaign to increase awareness and generate new leads. A huge thank you to the entire team of authors, editors, and designers who made this happen.
Successful launch of a major new ebook.
Internal
February 2024
After eight months of hard work, our new company website is set to go live tomorrow! This has been a massive project involving at least 12 team members across design, development, SEO, analytics, and project management. The new site is designed to be a true reflection of our brand strategy, showcasing our values, services, and expertise. This is one of the biggest projects of my career, and I'm incredibly grateful for everyone's dedication.
Imminent launch of a new company website after an 8-month development cycle.
Internal
February 2024
I'm sharing a success story from a challenging situation with a key client. Faced with the risk of a reduced retainer, I shifted the conversation from service line items to solving the client's core business problems. By demonstrating how our new strategy directly addressed their pain points, we not only secured the existing high-value monthly retainer but also successfully upsold a new SEO service. This was a valuable lesson in client management and sales.
Maintained a high-value retainer and upsold new services through strategic client communication.
B2B & technology
February 2024
We've successfully upsold SEO and developer support services to an existing PPC client in the education sector. The new SEO retainer is a solid monthly commitment, complemented by a package of development hours. This is a great example of our teams working together to expand our footprint with a client.
Successful upsell of SEO and development services to an existing PPC client.
Education & training
February 2024
Our work for an e-commerce client has been a bittersweet success. While we temporarily paused a budget increase, it was because the client was completely unprepared for the volume of orders our campaigns generated. Our efforts exceeded their optimistic sales goals to the point where they had to hire new warehouse and packing staff to keep up. This is a clear demonstration of our campaigns' effectiveness.
Campaigns generated order volume so high the client had to hire new staff, exceeding their sales goals.
E-commerce
February 2024
Big news! After two years, we have officially regained our status as a Google Premier Partner for the upcoming year. This distinction is awarded to only the top 3% of Google Partners in the country and is a testament to the incredible work of our Google Ads team. This achievement wouldn't have been possible without our GAds lead, who tirelessly worked to meet Google's demanding requirements.
Achieved Google Premier Partner status for 2025.
Agency & partnerships
February 2024
After publishing only four posts on LinkedIn in the last quarter, I was contacted by the CEO of a Portuguese e-commerce brand. After a single conversation, they agreed to a deal for creative strategy and Meta Ads management on a solid monthly fee. This is a clear indicator that consistent, high-quality content on LinkedIn directly translates to valuable leads.
Secured a new retainer client from just four LinkedIn posts.
E-commerce
January 2024
Thanks to a referral, we conducted a two-day, in-person training on Facebook Ads for a new client. The training was very successful and resulted in a positive public recommendation on LinkedIn. More importantly, the relationship built during the training has evolved into a strategic partnership that will be mutually beneficial.
Converted a paid training session into a strategic partnership.
Agency & partnerships
January 2024
A quick win from the finance department: through careful planning and optimization, we were able to reduce our projected corporate income tax liability by roughly 90%. We are now expecting a significant refund from the tax office. A similar, smaller optimization also resulted in a refund for our other company.
Reduced corporate tax liability by nearly 90%, securing a large refund.
Internal
January 2024
I'd like to highlight a great example of proactivity and relationship-building. When a team member had to step in to deliver an in-person social media video training, she not only did a fantastic job but also immediately upsold an additional tutorial session on the spot. This shows how our team's expertise and initiative can create new opportunities and strengthen client relationships.
Successfully delivered a training and secured an immediate upsell.
Education & training
January 2024
After taking over a struggling e-commerce project six months ago, our team has turned it around completely. We've taken their daily organic clicks from around 1,200 to nearly 5,000. This strong performance and the excellent relationship we've built allowed us to successfully renegotiate our monthly retainer, increasing it by nearly 80%.
Increased monthly retainer by nearly 80% after delivering a ~300% increase in organic traffic.
E-commerce
January 2024
We managed to update the service fee with our client sportofino.com. We took over the project about 6 months ago when it was in a pretty dire state. Together, we brought the project back in order and proved our value to the client through results and well-delivered work. We managed to increase the service fee by roughly three quarters!
Increased the monthly retainer by roughly 76%.
E-commerce
January 2024
For a long‑term client (6 years), we recently sold a substantial one-off UX engagement. We currently provide 4 services for the client: SEO, WPP, GADS, UX. We recently doubled the SEO service fee.
Upsold a substantial UX engagement and doubled the monthly SEO retainer.
E-commerce
January 2024
I'm happy to report my first SEO client win that came directly from my activity on LinkedIn. I also received an offer to co-create a new tool from another connection on the platform. It's proof that even with what feels like minimal effort, sharing results and expertise on LinkedIn can generate valuable business opportunities.
Closed a new SEO deal and received a partnership offer directly from LinkedIn.
HR & recruitment
December 2023
We received a wonderful testimonial from one of our key agency partners just in time for the holidays. They praised our team for great communication and a highly effective working relationship. Despite some challenges along the way, we've managed to build a strong and productive partnership, which is already leading to more new projects.
Received a glowing testimonial from a key partner, leading to additional new business.
Agency & partnerships
December 2023
A small monthly investment in a digital marketing community has yielded an incredible return. A single connection made over a year ago led to a small consulting gig, which then grew into a full-service PPC client with a monthly retainer now reaching a significant four-figure sum during their high season. That same client then referred us to another company, adding another substantial monthly retainer across PPC and SEO services. What started as a small cost has blossomed into a ten-thousand-dollar monthly revenue stream.
Turned a small monthly cost into a sizeable monthly revenue stream through networking and referrals.
E-commerce
November 2023
A team member's expertise in Topical Authority and semantic SEO led to a significant quick win for a client in the financial services sector. By making a simple but strategic change to a key page, we jumped from position 3-5 to #1 for high-volume keywords with a combined search volume of over 20,000. This success was particularly satisfying as it helped overcome the client's initial skepticism about such SEO tactics.
Achieved #1 ranking for high-volume keywords with a simple, strategic SEO change.
Finance
November 2023
Following a successful Growth Navigator audit, a client in the e-learning space has signed on for a large-scale analytics project. The initial audit built significant trust and uncovered key areas for improvement, leading to this substantial upsell. This is another great example of how our paid audits can lead to larger, long-term engagements.
Converted a paid audit into a significant analytics project.
Education & training
November 2023
Our development team has launched a new service offering focused on creating affordable, template-based WordPress websites. This initiative aims to diversify our project types and capture a new segment of the market. A dedicated landing page has been created, and we are now launching Google Ads campaigns to promote it.
Launched a new service and promotional landing page.
Internal
November 2023
The team achieved a massive success with a long-standing client, hitting a record-breaking single-day sales result on Black Friday. This surpassed the previous year's performance despite lower ad spend. Since taking over from the incumbent agency, we have stabilized the account, improved the customer acquisition cost to within the client's target, and built a strong, trust-based relationship focused on profitability.
Achieved a record single-day sales result for a client and improved overall efficiency.
B2B & technology
November 2023
After a long-standing partnership of over four years, we have successfully renegotiated our hourly rate with an international client, increasing it by 50%. Given the large volume of hours we work on this project annually, this will result in a substantial annual revenue increase for the team. This success is a direct result of the team's consistently high-quality work and the strong, trust-based relationship we've built.
50% hourly rate increase on a high-volume, long-term client, resulting in a substantial annual revenue boost.
E-commerce
October 2023
After more than two years of working on a project-by-project basis, we have finally signed a formal contract with a client in the media sector. This was a long-term goal that required months of negotiation. The new agreement moves us to a flat monthly fee, which represents a more than 40% increase in revenue for the same scope of work compared to our previous hourly billing. We also successfully increased our rates for services in other markets.
Secured a formal contract with a long-term client, increasing the monthly retainer by over 40%.
Media & entertainment
October 2023
We have successfully rebuilt and expanded a partnership that was previously strained. By focusing on strong communication, education, and reliable delivery, we've gained the partner's trust to the point where they are making us their go-to for SEO services. This has already resulted in meaningful new monthly recurring revenue and has even led to an upcoming meeting with a global non-profit organisation.
Secured significant new monthly revenue and a high-profile meeting by rebuilding a key partnership.
Agency & partnerships
October 2023
During a call with a key education client, the team received some of the best feedback I've ever heard. The clients stated that they feel like we work with them 'in-house, not like an agency,' and referred to us as their 'biggest partner.' They praised our deep involvement and partner-like approach, contrasting it with other agencies they work with. This has also led to an increased scope of work for our content team.
Received exceptional client praise for deep integration and a partner-like relationship.
Education & training
October 2023
Sharing some amazing feedback from our collaboration with a high-profile client in the tech/startup world, who has strong ties to the founding team of Instagram. It's fantastic to see our team's work recognized at this level.
Received strong positive feedback from a high-profile client.
B2B & technology
October 2023
Today, during our weekly call with a client in the entertainment sector, they mentioned that our Meta Ads results are among the best when compared to other markets in their international network. I was thrilled to see the effects of our hard work recognized.
Ranked as a top-performing market for Meta Ads within a large international network.
Media & entertainment
March 2025
I'm excited to announce that we've closed a new deal with a new e-commerce client. The monthly retainer is based on a percentage of their PPC budget, so it has the potential to grow. This win was a fantastic team effort, with a strong, creative proposal that addressed the client's needs by taking an unconventional approach.
New client signed on a percentage-of-spend retainer model.
E-commerce
February 2024
I'm excited to share a clever technological solution we're now able to offer clients. We have successfully implemented a 'Weather-Based Marketing Spreadsheet' that uses a weather API to automatically activate or pause programmatic ad campaigns based on real-time weather conditions in a specific location (e.g., run ads only when it's over 10°C in Hamburg). This showcases our ability to deliver advanced, data-driven solutions.
Successful implementation of an automated, weather-triggered advertising solution.
B2B & technology
February 2024
I'm proud to announce the launch of our new, in-depth ebook on social ads creative strategy! This has been a huge team effort and will serve as a valuable lead magnet and a way to showcase our expertise. We will be promoting it with a paid campaign to increase awareness and generate new leads. A huge thank you to the entire team of authors, editors, and designers who made this happen.
Successful launch of a major new ebook.
Internal
February 2024
After eight months of hard work, our new company website is set to go live tomorrow! This has been a massive project involving at least 12 team members across design, development, SEO, analytics, and project management. The new site is designed to be a true reflection of our brand strategy, showcasing our values, services, and expertise. This is one of the biggest projects of my career, and I'm incredibly grateful for everyone's dedication.
Imminent launch of a new company website after an 8-month development cycle.
Internal
February 2024
I'm sharing a success story from a challenging situation with a key client. Faced with the risk of a reduced retainer, I shifted the conversation from service line items to solving the client's core business problems. By demonstrating how our new strategy directly addressed their pain points, we not only secured the existing high-value monthly retainer but also successfully upsold a new SEO service. This was a valuable lesson in client management and sales.
Maintained a high-value retainer and upsold new services through strategic client communication.
B2B & technology
February 2024
We've successfully upsold SEO and developer support services to an existing PPC client in the education sector. The new SEO retainer is a solid monthly commitment, complemented by a package of development hours. This is a great example of our teams working together to expand our footprint with a client.
Successful upsell of SEO and development services to an existing PPC client.
Education & training
February 2024
Our work for an e-commerce client has been a bittersweet success. While we temporarily paused a budget increase, it was because the client was completely unprepared for the volume of orders our campaigns generated. Our efforts exceeded their optimistic sales goals to the point where they had to hire new warehouse and packing staff to keep up. This is a clear demonstration of our campaigns' effectiveness.
Campaigns generated order volume so high the client had to hire new staff, exceeding their sales goals.
E-commerce
February 2024
Big news! After two years, we have officially regained our status as a Google Premier Partner for the upcoming year. This distinction is awarded to only the top 3% of Google Partners in the country and is a testament to the incredible work of our Google Ads team. This achievement wouldn't have been possible without our GAds lead, who tirelessly worked to meet Google's demanding requirements.
Achieved Google Premier Partner status for 2025.
Agency & partnerships
February 2024
After publishing only four posts on LinkedIn in the last quarter, I was contacted by the CEO of a Portuguese e-commerce brand. After a single conversation, they agreed to a deal for creative strategy and Meta Ads management on a solid monthly fee. This is a clear indicator that consistent, high-quality content on LinkedIn directly translates to valuable leads.
Secured a new retainer client from just four LinkedIn posts.
E-commerce
January 2024
Thanks to a referral, we conducted a two-day, in-person training on Facebook Ads for a new client. The training was very successful and resulted in a positive public recommendation on LinkedIn. More importantly, the relationship built during the training has evolved into a strategic partnership that will be mutually beneficial.
Converted a paid training session into a strategic partnership.
Agency & partnerships
January 2024
A quick win from the finance department: through careful planning and optimization, we were able to reduce our projected corporate income tax liability by roughly 90%. We are now expecting a significant refund from the tax office. A similar, smaller optimization also resulted in a refund for our other company.
Reduced corporate tax liability by nearly 90%, securing a large refund.
Internal
January 2024
I'd like to highlight a great example of proactivity and relationship-building. When a team member had to step in to deliver an in-person social media video training, she not only did a fantastic job but also immediately upsold an additional tutorial session on the spot. This shows how our team's expertise and initiative can create new opportunities and strengthen client relationships.
Successfully delivered a training and secured an immediate upsell.
Education & training
January 2024
After taking over a struggling e-commerce project six months ago, our team has turned it around completely. We've taken their daily organic clicks from around 1,200 to nearly 5,000. This strong performance and the excellent relationship we've built allowed us to successfully renegotiate our monthly retainer, increasing it by nearly 80%.
Increased monthly retainer by nearly 80% after delivering a ~300% increase in organic traffic.
E-commerce
January 2024
We managed to update the service fee with our client sportofino.com. We took over the project about 6 months ago when it was in a pretty dire state. Together, we brought the project back in order and proved our value to the client through results and well-delivered work. We managed to increase the service fee by roughly three quarters!
Increased the monthly retainer by roughly 76%.
E-commerce
January 2024
For a long‑term client (6 years), we recently sold a substantial one-off UX engagement. We currently provide 4 services for the client: SEO, WPP, GADS, UX. We recently doubled the SEO service fee.
Upsold a substantial UX engagement and doubled the monthly SEO retainer.
E-commerce
January 2024
I'm happy to report my first SEO client win that came directly from my activity on LinkedIn. I also received an offer to co-create a new tool from another connection on the platform. It's proof that even with what feels like minimal effort, sharing results and expertise on LinkedIn can generate valuable business opportunities.
Closed a new SEO deal and received a partnership offer directly from LinkedIn.
HR & recruitment
December 2023
We received a wonderful testimonial from one of our key agency partners just in time for the holidays. They praised our team for great communication and a highly effective working relationship. Despite some challenges along the way, we've managed to build a strong and productive partnership, which is already leading to more new projects.
Received a glowing testimonial from a key partner, leading to additional new business.
Agency & partnerships
December 2023
A small monthly investment in a digital marketing community has yielded an incredible return. A single connection made over a year ago led to a small consulting gig, which then grew into a full-service PPC client with a monthly retainer now reaching a significant four-figure sum during their high season. That same client then referred us to another company, adding another substantial monthly retainer across PPC and SEO services. What started as a small cost has blossomed into a ten-thousand-dollar monthly revenue stream.
Turned a small monthly cost into a sizeable monthly revenue stream through networking and referrals.
E-commerce
November 2023
A team member's expertise in Topical Authority and semantic SEO led to a significant quick win for a client in the financial services sector. By making a simple but strategic change to a key page, we jumped from position 3-5 to #1 for high-volume keywords with a combined search volume of over 20,000. This success was particularly satisfying as it helped overcome the client's initial skepticism about such SEO tactics.
Achieved #1 ranking for high-volume keywords with a simple, strategic SEO change.
Finance
November 2023
Following a successful Growth Navigator audit, a client in the e-learning space has signed on for a large-scale analytics project. The initial audit built significant trust and uncovered key areas for improvement, leading to this substantial upsell. This is another great example of how our paid audits can lead to larger, long-term engagements.
Converted a paid audit into a significant analytics project.
Education & training
November 2023
Our development team has launched a new service offering focused on creating affordable, template-based WordPress websites. This initiative aims to diversify our project types and capture a new segment of the market. A dedicated landing page has been created, and we are now launching Google Ads campaigns to promote it.
Launched a new service and promotional landing page.
Internal
November 2023
The team achieved a massive success with a long-standing client, hitting a record-breaking single-day sales result on Black Friday. This surpassed the previous year's performance despite lower ad spend. Since taking over from the incumbent agency, we have stabilized the account, improved the customer acquisition cost to within the client's target, and built a strong, trust-based relationship focused on profitability.
Achieved a record single-day sales result for a client and improved overall efficiency.
B2B & technology
November 2023
After a long-standing partnership of over four years, we have successfully renegotiated our hourly rate with an international client, increasing it by 50%. Given the large volume of hours we work on this project annually, this will result in a substantial annual revenue increase for the team. This success is a direct result of the team's consistently high-quality work and the strong, trust-based relationship we've built.
50% hourly rate increase on a high-volume, long-term client, resulting in a substantial annual revenue boost.
E-commerce
October 2023
After more than two years of working on a project-by-project basis, we have finally signed a formal contract with a client in the media sector. This was a long-term goal that required months of negotiation. The new agreement moves us to a flat monthly fee, which represents a more than 40% increase in revenue for the same scope of work compared to our previous hourly billing. We also successfully increased our rates for services in other markets.
Secured a formal contract with a long-term client, increasing the monthly retainer by over 40%.
Media & entertainment
October 2023
We have successfully rebuilt and expanded a partnership that was previously strained. By focusing on strong communication, education, and reliable delivery, we've gained the partner's trust to the point where they are making us their go-to for SEO services. This has already resulted in meaningful new monthly recurring revenue and has even led to an upcoming meeting with a global non-profit organisation.
Secured significant new monthly revenue and a high-profile meeting by rebuilding a key partnership.
Agency & partnerships
October 2023
During a call with a key education client, the team received some of the best feedback I've ever heard. The clients stated that they feel like we work with them 'in-house, not like an agency,' and referred to us as their 'biggest partner.' They praised our deep involvement and partner-like approach, contrasting it with other agencies they work with. This has also led to an increased scope of work for our content team.
Received exceptional client praise for deep integration and a partner-like relationship.
Education & training
October 2023
Sharing some amazing feedback from our collaboration with a high-profile client in the tech/startup world, who has strong ties to the founding team of Instagram. It's fantastic to see our team's work recognized at this level.
Received strong positive feedback from a high-profile client.
B2B & technology
October 2023
Today, during our weekly call with a client in the entertainment sector, they mentioned that our Meta Ads results are among the best when compared to other markets in their international network. I was thrilled to see the effects of our hard work recognized.
Ranked as a top-performing market for Meta Ads within a large international network.
Media & entertainment
March 2025
I'm excited to announce that we've closed a new deal with a new e-commerce client. The monthly retainer is based on a percentage of their PPC budget, so it has the potential to grow. This win was a fantastic team effort, with a strong, creative proposal that addressed the client's needs by taking an unconventional approach.
New client signed on a percentage-of-spend retainer model.
E-commerce
February 2024
I'm excited to share a clever technological solution we're now able to offer clients. We have successfully implemented a 'Weather-Based Marketing Spreadsheet' that uses a weather API to automatically activate or pause programmatic ad campaigns based on real-time weather conditions in a specific location (e.g., run ads only when it's over 10°C in Hamburg). This showcases our ability to deliver advanced, data-driven solutions.
Successful implementation of an automated, weather-triggered advertising solution.
B2B & technology
February 2024
I'm proud to announce the launch of our new, in-depth ebook on social ads creative strategy! This has been a huge team effort and will serve as a valuable lead magnet and a way to showcase our expertise. We will be promoting it with a paid campaign to increase awareness and generate new leads. A huge thank you to the entire team of authors, editors, and designers who made this happen.
Successful launch of a major new ebook.
Internal
February 2024
After eight months of hard work, our new company website is set to go live tomorrow! This has been a massive project involving at least 12 team members across design, development, SEO, analytics, and project management. The new site is designed to be a true reflection of our brand strategy, showcasing our values, services, and expertise. This is one of the biggest projects of my career, and I'm incredibly grateful for everyone's dedication.
Imminent launch of a new company website after an 8-month development cycle.
Internal
February 2024
I'm sharing a success story from a challenging situation with a key client. Faced with the risk of a reduced retainer, I shifted the conversation from service line items to solving the client's core business problems. By demonstrating how our new strategy directly addressed their pain points, we not only secured the existing high-value monthly retainer but also successfully upsold a new SEO service. This was a valuable lesson in client management and sales.
Maintained a high-value retainer and upsold new services through strategic client communication.
B2B & technology
February 2024
We've successfully upsold SEO and developer support services to an existing PPC client in the education sector. The new SEO retainer is a solid monthly commitment, complemented by a package of development hours. This is a great example of our teams working together to expand our footprint with a client.
Successful upsell of SEO and development services to an existing PPC client.
Education & training
February 2024
Our work for an e-commerce client has been a bittersweet success. While we temporarily paused a budget increase, it was because the client was completely unprepared for the volume of orders our campaigns generated. Our efforts exceeded their optimistic sales goals to the point where they had to hire new warehouse and packing staff to keep up. This is a clear demonstration of our campaigns' effectiveness.
Campaigns generated order volume so high the client had to hire new staff, exceeding their sales goals.
E-commerce
February 2024
Big news! After two years, we have officially regained our status as a Google Premier Partner for the upcoming year. This distinction is awarded to only the top 3% of Google Partners in the country and is a testament to the incredible work of our Google Ads team. This achievement wouldn't have been possible without our GAds lead, who tirelessly worked to meet Google's demanding requirements.
Achieved Google Premier Partner status for 2025.
Agency & partnerships
February 2024
After publishing only four posts on LinkedIn in the last quarter, I was contacted by the CEO of a Portuguese e-commerce brand. After a single conversation, they agreed to a deal for creative strategy and Meta Ads management on a solid monthly fee. This is a clear indicator that consistent, high-quality content on LinkedIn directly translates to valuable leads.
Secured a new retainer client from just four LinkedIn posts.
E-commerce
January 2024
Thanks to a referral, we conducted a two-day, in-person training on Facebook Ads for a new client. The training was very successful and resulted in a positive public recommendation on LinkedIn. More importantly, the relationship built during the training has evolved into a strategic partnership that will be mutually beneficial.
Converted a paid training session into a strategic partnership.
Agency & partnerships
January 2024
A quick win from the finance department: through careful planning and optimization, we were able to reduce our projected corporate income tax liability by roughly 90%. We are now expecting a significant refund from the tax office. A similar, smaller optimization also resulted in a refund for our other company.
Reduced corporate tax liability by nearly 90%, securing a large refund.
Internal
January 2024
I'd like to highlight a great example of proactivity and relationship-building. When a team member had to step in to deliver an in-person social media video training, she not only did a fantastic job but also immediately upsold an additional tutorial session on the spot. This shows how our team's expertise and initiative can create new opportunities and strengthen client relationships.
Successfully delivered a training and secured an immediate upsell.
Education & training
January 2024
After taking over a struggling e-commerce project six months ago, our team has turned it around completely. We've taken their daily organic clicks from around 1,200 to nearly 5,000. This strong performance and the excellent relationship we've built allowed us to successfully renegotiate our monthly retainer, increasing it by nearly 80%.
Increased monthly retainer by nearly 80% after delivering a ~300% increase in organic traffic.
E-commerce
January 2024
We managed to update the service fee with our client sportofino.com. We took over the project about 6 months ago when it was in a pretty dire state. Together, we brought the project back in order and proved our value to the client through results and well-delivered work. We managed to increase the service fee by roughly three quarters!
Increased the monthly retainer by roughly 76%.
E-commerce
January 2024
For a long‑term client (6 years), we recently sold a substantial one-off UX engagement. We currently provide 4 services for the client: SEO, WPP, GADS, UX. We recently doubled the SEO service fee.
Upsold a substantial UX engagement and doubled the monthly SEO retainer.
E-commerce
January 2024
I'm happy to report my first SEO client win that came directly from my activity on LinkedIn. I also received an offer to co-create a new tool from another connection on the platform. It's proof that even with what feels like minimal effort, sharing results and expertise on LinkedIn can generate valuable business opportunities.
Closed a new SEO deal and received a partnership offer directly from LinkedIn.
HR & recruitment
December 2023
We received a wonderful testimonial from one of our key agency partners just in time for the holidays. They praised our team for great communication and a highly effective working relationship. Despite some challenges along the way, we've managed to build a strong and productive partnership, which is already leading to more new projects.
Received a glowing testimonial from a key partner, leading to additional new business.
Agency & partnerships
December 2023
A small monthly investment in a digital marketing community has yielded an incredible return. A single connection made over a year ago led to a small consulting gig, which then grew into a full-service PPC client with a monthly retainer now reaching a significant four-figure sum during their high season. That same client then referred us to another company, adding another substantial monthly retainer across PPC and SEO services. What started as a small cost has blossomed into a ten-thousand-dollar monthly revenue stream.
Turned a small monthly cost into a sizeable monthly revenue stream through networking and referrals.
E-commerce
November 2023
A team member's expertise in Topical Authority and semantic SEO led to a significant quick win for a client in the financial services sector. By making a simple but strategic change to a key page, we jumped from position 3-5 to #1 for high-volume keywords with a combined search volume of over 20,000. This success was particularly satisfying as it helped overcome the client's initial skepticism about such SEO tactics.
Achieved #1 ranking for high-volume keywords with a simple, strategic SEO change.
Finance
November 2023
Following a successful Growth Navigator audit, a client in the e-learning space has signed on for a large-scale analytics project. The initial audit built significant trust and uncovered key areas for improvement, leading to this substantial upsell. This is another great example of how our paid audits can lead to larger, long-term engagements.
Converted a paid audit into a significant analytics project.
Education & training
November 2023
Our development team has launched a new service offering focused on creating affordable, template-based WordPress websites. This initiative aims to diversify our project types and capture a new segment of the market. A dedicated landing page has been created, and we are now launching Google Ads campaigns to promote it.
Launched a new service and promotional landing page.
Internal
November 2023
The team achieved a massive success with a long-standing client, hitting a record-breaking single-day sales result on Black Friday. This surpassed the previous year's performance despite lower ad spend. Since taking over from the incumbent agency, we have stabilized the account, improved the customer acquisition cost to within the client's target, and built a strong, trust-based relationship focused on profitability.
Achieved a record single-day sales result for a client and improved overall efficiency.
B2B & technology
November 2023
After a long-standing partnership of over four years, we have successfully renegotiated our hourly rate with an international client, increasing it by 50%. Given the large volume of hours we work on this project annually, this will result in a substantial annual revenue increase for the team. This success is a direct result of the team's consistently high-quality work and the strong, trust-based relationship we've built.
50% hourly rate increase on a high-volume, long-term client, resulting in a substantial annual revenue boost.
E-commerce
October 2023
After more than two years of working on a project-by-project basis, we have finally signed a formal contract with a client in the media sector. This was a long-term goal that required months of negotiation. The new agreement moves us to a flat monthly fee, which represents a more than 40% increase in revenue for the same scope of work compared to our previous hourly billing. We also successfully increased our rates for services in other markets.
Secured a formal contract with a long-term client, increasing the monthly retainer by over 40%.
Media & entertainment
October 2023
We have successfully rebuilt and expanded a partnership that was previously strained. By focusing on strong communication, education, and reliable delivery, we've gained the partner's trust to the point where they are making us their go-to for SEO services. This has already resulted in meaningful new monthly recurring revenue and has even led to an upcoming meeting with a global non-profit organisation.
Secured significant new monthly revenue and a high-profile meeting by rebuilding a key partnership.
Agency & partnerships
October 2023
During a call with a key education client, the team received some of the best feedback I've ever heard. The clients stated that they feel like we work with them 'in-house, not like an agency,' and referred to us as their 'biggest partner.' They praised our deep involvement and partner-like approach, contrasting it with other agencies they work with. This has also led to an increased scope of work for our content team.
Received exceptional client praise for deep integration and a partner-like relationship.
Education & training
October 2023
Sharing some amazing feedback from our collaboration with a high-profile client in the tech/startup world, who has strong ties to the founding team of Instagram. It's fantastic to see our team's work recognized at this level.
Received strong positive feedback from a high-profile client.
B2B & technology
October 2023
Our recent participation in industry events has had a clear, data-backed impact on our brand's visibility. Following a team member's presentation at a major talent event, we saw a direct increase in followers from students and HR professionals. Additionally, two attendees independently posted on LinkedIn, praising the presentation and naturally extending our reach. This demonstrates the direct ROI of engaging with the community at conferences.
Increased brand visibility, organic social media mentions, and new followers as a direct result of conference participation.
Internal
October 2023
We've successfully negotiated an increased scope and retainer with a long-term client in the medical services sector. The SEO retainer has been doubled, and we've secured a larger block of monthly development hours at a higher hourly rate. This is a testament to the trust and value we've built over a multi-year partnership.
Doubled SEO retainer and increased development hours at a higher rate for a long-term client.
Health
September 2023
Just one week into our new major analytics project, the client interrupted our first weekly meeting to express how impressed they are with our progress and the quality of our work. For a discerning and knowledgeable client, this early feedback is a huge success and a testament to the team's excellent performance and project management.
Received outstanding client feedback for speed and quality just one week into a major project.
B2B & technology
September 2023
We have just received a signed contract for a Growth Navigator audit from a new international client in the coaching industry. The client is very open to our ideas and plans to expand into new markets, which presents a great opportunity for this paid audit to transition into a long-term partnership.
Closed a paid Growth Navigator audit with a new international client.
Education & training
September 2023
A client in the ed-tech space recently had a change in their marketing leadership, which often leads to questions about our billing and processes. Our team member handled the situation with proactive and positive communication, turning a potentially challenging moment into an opportunity to strengthen the relationship. The new marketing manager was very impressed, praising our approach and transparency.
Received excellent client feedback for communication and relationship management.
Education & training
September 2023
A team member received glowing feedback from a client in the technology sector for his rapid response to an analytics problem. The client's representative noted that she had 'never seen such a quick and concrete reaction' and asked for kudos to be passed on. The issue was identified, escalated, and resolved with a freelancer, all while the primary project manager was on vacation.
Client praised the team for an exceptionally fast and effective resolution of a technical issue.
B2B & technology
September 2023
After several months of implementing a new Topical Authority-based SEO strategy for our education client, a recent algorithm update has massively boosted our results. Organic traffic is soaring, and we are now outranking key competitors. This is a huge validation of our conscious and strategic efforts.
Significant organic traffic surge and improved rankings after a strategic shift in SEO approach.
Education & training
September 2023
I'd like to celebrate the team that worked on an audit for a software house client. Despite a very tight one-week deadline and team members working during their vacations, we delivered a comprehensive GAds audit and analytics consultation that left the client extremely impressed. They expressed their satisfaction with a 'WOW!' and are keen to continue the collaboration.
Received exceptional client feedback ('WOW!') for a high-quality audit delivered under a tight deadline.
B2B & technology
August 2023
Our creative team has achieved remarkable success with a client in the media sector on TikTok. Since February, we've transformed the account from posting 1-2 UGC videos a month to producing up to 7 high-quality videos ourselves. This has tripled our monthly creative services invoice, grown the account to over 20k followers, and resulted in several videos surpassing one million views. The client's trust in our creative direction has grown immensely.
Tripled monthly creative revenue, grew TikTok account to over 20k followers, and achieved multiple viral videos.
Media & entertainment
August 2023
I'm happy to announce successful negotiations across three projects. For an industrial materials client, we increased the monthly retainer and ad spend. For an e-commerce packaging client, we nearly doubled the SEO retainer after demonstrating value with a new strategy. For a medical services client, we increased the monthly ad budget, which directly increases our percentage-based fee. These wins reflect the team's great work and growing client trust.
Successfully increased retainers and budgets across three client accounts, adding a significant amount to monthly revenue.
Multiple clients
August 2023
An audit from the national social insurance authority has concluded successfully and faster than expected. We provided extensive documentation, which resulted in the audit finishing in 7 days instead of the typical 14+. Only minor discrepancies from previous accounting were found, and all historical employee benefits were confirmed as correctly processed. It was a stressful but ultimately successful process.
Passed a government audit with minimal issues and ahead of schedule.
Internal
August 2023
We've been nominated for 'Best Agency Culture' at the European Agency Awards 2023! This is the only category we entered, and our case focused on our flat structure, flexible compensation, and culture of transparency. This is a huge honor, as it places us among the top agencies in Europe. Winners will be announced in October.
Nominated for a prestigious European award for 'Best Agency Culture.'
Agency & partnerships
August 2023
As our three-year collaboration with a client in the automotive rental space comes to an end, they left us an incredibly positive testimonial. I want to thank and congratulate everyone who was part of this project and contributed to such a wonderful final impression.
Received a glowing testimonial at the conclusion of a long-term partnership.
Automotive
August 2023
A quick update on our debt collection efforts for 2022: the total amount of unpaid invoices is exceptionally low, representing less than 0.01% of the total amount invoiced for the year. This figure is expected to decrease even further by the end of the year, showcasing our highly effective financial management.
Reduced unpaid invoices to less than 0.01% of total annual revenue.
Internal
August 2023
After implementing recommendations from our Opportunity Analysis, we've seen a massive improvement in TikTok Ads performance for a fashion client. A new technical setup combined with a refined creative strategy has led to a performance increase of several hundred percent. While not our main channel, this is a significant success for the team.
Multi-hundred percent improvement in TikTok Ads performance after strategic changes.
E-commerce
August 2023
After a performance drop for an e-commerce client, we identified the cause and implemented changes. While scaling back up, we risked overspending the monthly budget. Instead of cutting back, we used the positive performance trend to justify a budget increase. The client agreed to an additional 33% ad spend for the month, which also increased our percentage-based management fee.
Increased monthly ad spend by 33% by successfully justifying the investment based on improved performance.
E-commerce
August 2023
I'm thrilled to announce a new analytics project for our team. This is our first project sold on a recurring monthly retainer, which constitutes about 20% of our team's current monthly revenue. The client is highly engaged, understands the value of analytics, and is open to further investment, making this a very promising partnership.
New high-value monthly retainer accounting for ~20% of team's revenue.
B2B & technology
August 2023
We created an external-only analysis for a SaaS company using publicly available data. The analysis, shared via a Notion page and Loom video, was so well-received that it led to a call with their CEO, who described our findings as 'spot on.' A key advisor for the company also followed up with an email saying we 'crushed it.' This has created a strong opportunity to sell a high-value Opportunity Analysis project.
Received 'spot on' and 'crushed it' feedback from C-level executives for an unsolicited external analysis, leading to a high-value sales opportunity.
B2B & technology
August 2023
A team member's proactive post on LinkedIn gained massive traction, resulting in nearly 80,000 impressions, over 150 recommendations, and more than 50 new connection requests. The post was shared widely, reaching people far beyond her existing network and demonstrating the power of personal branding.
Viral LinkedIn post with nearly 80,000 impressions and significant engagement.
Internal
July 2023
After negotiations with a key client, we successfully increased our hourly rate. While the goal was a higher rate for all team members, the final agreement provides a blended increase, resulting in approximately 12% more revenue from a project that already generates significant monthly income during its peak season. This was possible due to the team's excellent performance and strong client satisfaction.
Hourly rate increase leading to a ~12% rise in monthly project revenue.
Finance
July 2023
Another episode of our podcast has been successfully launched. This ongoing project is a key part of our strategy to educate the market and strengthen our brand presence. I'm grateful for the guests who participate and for the internal team that keeps pushing the project forward.
Successful launch of a new podcast episode.
Internal
July 2023
We've onboarded a new client, an eyewear brand, for a four-month collaboration focused on influencer marketing, Instagram Ads, and User-Generated Content. The total budget for this initial period is substantial, with a healthy portion allocated to our management fees.
New client secured for a 4-month project with a significant budget.
E-commerce
July 2023
We successfully launched an interactive contest landing page for a long-standing client in the education sector. This project went beyond a simple implementation; we also sold additional services for contest management, significantly increasing the project's budget and extending the engagement from a few weeks to several months. The client was highly satisfied with the quality and timeliness of the delivery.
Successful delivery of a complex landing page with a significant upsell for ongoing management.
Education & training
July 2023
A year after launching 15 regional blogs for an education client, we're seeing phenomenal results. In our top three markets, we've achieved massive year-over-year growth in organic traffic. Clicks have increased by over +300% in one market, +1850% in another, and a staggering +9745% in a third, with impressions growing proportionally. This success is a testament to the excellent collaboration between our SEO, UX, and Web Dev teams.
Explosive organic traffic growth, with clicks increasing by up to +9745% YoY in key markets.
Education & training
July 2023
Through consistent hard work and building strong trust, our team has successfully expanded our scope with a B2B client. After replacing two underperforming incumbent agencies, we've taken on more channels and responsibilities, roughly tripling the monthly ad spend we manage for them. This success highlights our ability to deliver superior results and build lasting client partnerships.
Tripled monthly ad spend and expanded scope after outperforming competitor agencies.
B2B & technology
July 2023
This week, our team worked intensively with an e-commerce client to support their strategic shift from a 70% focus on retargeting to over 70% on prospecting. Our goal is to drastically reduce their new customer acquisition cost. The client's leadership team expressed great appreciation for our work and analysis, which they will be presenting to investors to showcase their new growth strategy. We've managed to turn a challenging situation into a strong, collaborative partnership.
Improved client NPS from low to high and guided a major strategic pivot for a large enterprise brand.
E-commerce
July 2023
We received an offer acceptance from a client in the education sector. The engagement began with a paid audit, and has now converted into a recurring service agreement for Google Ads and Social Ads. The monthly fee is tiered based on seasonality, increasing significantly during their high season. The deal also includes analytics implementation and consulting.
Converted a paid audit into a long-term, tiered retainer for PPC and analytics.
Education & training
June 2023
Our recent participation in industry events has had a clear, data-backed impact on our brand's visibility. Following a team member's presentation at a major talent event, we saw a direct increase in followers from students and HR professionals. Additionally, two attendees independently posted on LinkedIn, praising the presentation and naturally extending our reach. This demonstrates the direct ROI of engaging with the community at conferences.
Increased brand visibility, organic social media mentions, and new followers as a direct result of conference participation.
Internal
October 2023
We've successfully negotiated an increased scope and retainer with a long-term client in the medical services sector. The SEO retainer has been doubled, and we've secured a larger block of monthly development hours at a higher hourly rate. This is a testament to the trust and value we've built over a multi-year partnership.
Doubled SEO retainer and increased development hours at a higher rate for a long-term client.
Health
September 2023
Just one week into our new major analytics project, the client interrupted our first weekly meeting to express how impressed they are with our progress and the quality of our work. For a discerning and knowledgeable client, this early feedback is a huge success and a testament to the team's excellent performance and project management.
Received outstanding client feedback for speed and quality just one week into a major project.
B2B & technology
September 2023
We have just received a signed contract for a Growth Navigator audit from a new international client in the coaching industry. The client is very open to our ideas and plans to expand into new markets, which presents a great opportunity for this paid audit to transition into a long-term partnership.
Closed a paid Growth Navigator audit with a new international client.
Education & training
September 2023
A client in the ed-tech space recently had a change in their marketing leadership, which often leads to questions about our billing and processes. Our team member handled the situation with proactive and positive communication, turning a potentially challenging moment into an opportunity to strengthen the relationship. The new marketing manager was very impressed, praising our approach and transparency.
Received excellent client feedback for communication and relationship management.
Education & training
September 2023
A team member received glowing feedback from a client in the technology sector for his rapid response to an analytics problem. The client's representative noted that she had 'never seen such a quick and concrete reaction' and asked for kudos to be passed on. The issue was identified, escalated, and resolved with a freelancer, all while the primary project manager was on vacation.
Client praised the team for an exceptionally fast and effective resolution of a technical issue.
B2B & technology
September 2023
After several months of implementing a new Topical Authority-based SEO strategy for our education client, a recent algorithm update has massively boosted our results. Organic traffic is soaring, and we are now outranking key competitors. This is a huge validation of our conscious and strategic efforts.
Significant organic traffic surge and improved rankings after a strategic shift in SEO approach.
Education & training
September 2023
I'd like to celebrate the team that worked on an audit for a software house client. Despite a very tight one-week deadline and team members working during their vacations, we delivered a comprehensive GAds audit and analytics consultation that left the client extremely impressed. They expressed their satisfaction with a 'WOW!' and are keen to continue the collaboration.
Received exceptional client feedback ('WOW!') for a high-quality audit delivered under a tight deadline.
B2B & technology
August 2023
Our creative team has achieved remarkable success with a client in the media sector on TikTok. Since February, we've transformed the account from posting 1-2 UGC videos a month to producing up to 7 high-quality videos ourselves. This has tripled our monthly creative services invoice, grown the account to over 20k followers, and resulted in several videos surpassing one million views. The client's trust in our creative direction has grown immensely.
Tripled monthly creative revenue, grew TikTok account to over 20k followers, and achieved multiple viral videos.
Media & entertainment
August 2023
I'm happy to announce successful negotiations across three projects. For an industrial materials client, we increased the monthly retainer and ad spend. For an e-commerce packaging client, we nearly doubled the SEO retainer after demonstrating value with a new strategy. For a medical services client, we increased the monthly ad budget, which directly increases our percentage-based fee. These wins reflect the team's great work and growing client trust.
Successfully increased retainers and budgets across three client accounts, adding a significant amount to monthly revenue.
Multiple clients
August 2023
An audit from the national social insurance authority has concluded successfully and faster than expected. We provided extensive documentation, which resulted in the audit finishing in 7 days instead of the typical 14+. Only minor discrepancies from previous accounting were found, and all historical employee benefits were confirmed as correctly processed. It was a stressful but ultimately successful process.
Passed a government audit with minimal issues and ahead of schedule.
Internal
August 2023
We've been nominated for 'Best Agency Culture' at the European Agency Awards 2023! This is the only category we entered, and our case focused on our flat structure, flexible compensation, and culture of transparency. This is a huge honor, as it places us among the top agencies in Europe. Winners will be announced in October.
Nominated for a prestigious European award for 'Best Agency Culture.'
Agency & partnerships
August 2023
As our three-year collaboration with a client in the automotive rental space comes to an end, they left us an incredibly positive testimonial. I want to thank and congratulate everyone who was part of this project and contributed to such a wonderful final impression.
Received a glowing testimonial at the conclusion of a long-term partnership.
Automotive
August 2023
A quick update on our debt collection efforts for 2022: the total amount of unpaid invoices is exceptionally low, representing less than 0.01% of the total amount invoiced for the year. This figure is expected to decrease even further by the end of the year, showcasing our highly effective financial management.
Reduced unpaid invoices to less than 0.01% of total annual revenue.
Internal
August 2023
After implementing recommendations from our Opportunity Analysis, we've seen a massive improvement in TikTok Ads performance for a fashion client. A new technical setup combined with a refined creative strategy has led to a performance increase of several hundred percent. While not our main channel, this is a significant success for the team.
Multi-hundred percent improvement in TikTok Ads performance after strategic changes.
E-commerce
August 2023
After a performance drop for an e-commerce client, we identified the cause and implemented changes. While scaling back up, we risked overspending the monthly budget. Instead of cutting back, we used the positive performance trend to justify a budget increase. The client agreed to an additional 33% ad spend for the month, which also increased our percentage-based management fee.
Increased monthly ad spend by 33% by successfully justifying the investment based on improved performance.
E-commerce
August 2023
I'm thrilled to announce a new analytics project for our team. This is our first project sold on a recurring monthly retainer, which constitutes about 20% of our team's current monthly revenue. The client is highly engaged, understands the value of analytics, and is open to further investment, making this a very promising partnership.
New high-value monthly retainer accounting for ~20% of team's revenue.
B2B & technology
August 2023
We created an external-only analysis for a SaaS company using publicly available data. The analysis, shared via a Notion page and Loom video, was so well-received that it led to a call with their CEO, who described our findings as 'spot on.' A key advisor for the company also followed up with an email saying we 'crushed it.' This has created a strong opportunity to sell a high-value Opportunity Analysis project.
Received 'spot on' and 'crushed it' feedback from C-level executives for an unsolicited external analysis, leading to a high-value sales opportunity.
B2B & technology
August 2023
A team member's proactive post on LinkedIn gained massive traction, resulting in nearly 80,000 impressions, over 150 recommendations, and more than 50 new connection requests. The post was shared widely, reaching people far beyond her existing network and demonstrating the power of personal branding.
Viral LinkedIn post with nearly 80,000 impressions and significant engagement.
Internal
July 2023
After negotiations with a key client, we successfully increased our hourly rate. While the goal was a higher rate for all team members, the final agreement provides a blended increase, resulting in approximately 12% more revenue from a project that already generates significant monthly income during its peak season. This was possible due to the team's excellent performance and strong client satisfaction.
Hourly rate increase leading to a ~12% rise in monthly project revenue.
Finance
July 2023
Another episode of our podcast has been successfully launched. This ongoing project is a key part of our strategy to educate the market and strengthen our brand presence. I'm grateful for the guests who participate and for the internal team that keeps pushing the project forward.
Successful launch of a new podcast episode.
Internal
July 2023
We've onboarded a new client, an eyewear brand, for a four-month collaboration focused on influencer marketing, Instagram Ads, and User-Generated Content. The total budget for this initial period is substantial, with a healthy portion allocated to our management fees.
New client secured for a 4-month project with a significant budget.
E-commerce
July 2023
We successfully launched an interactive contest landing page for a long-standing client in the education sector. This project went beyond a simple implementation; we also sold additional services for contest management, significantly increasing the project's budget and extending the engagement from a few weeks to several months. The client was highly satisfied with the quality and timeliness of the delivery.
Successful delivery of a complex landing page with a significant upsell for ongoing management.
Education & training
July 2023
A year after launching 15 regional blogs for an education client, we're seeing phenomenal results. In our top three markets, we've achieved massive year-over-year growth in organic traffic. Clicks have increased by over +300% in one market, +1850% in another, and a staggering +9745% in a third, with impressions growing proportionally. This success is a testament to the excellent collaboration between our SEO, UX, and Web Dev teams.
Explosive organic traffic growth, with clicks increasing by up to +9745% YoY in key markets.
Education & training
July 2023
Through consistent hard work and building strong trust, our team has successfully expanded our scope with a B2B client. After replacing two underperforming incumbent agencies, we've taken on more channels and responsibilities, roughly tripling the monthly ad spend we manage for them. This success highlights our ability to deliver superior results and build lasting client partnerships.
Tripled monthly ad spend and expanded scope after outperforming competitor agencies.
B2B & technology
July 2023
This week, our team worked intensively with an e-commerce client to support their strategic shift from a 70% focus on retargeting to over 70% on prospecting. Our goal is to drastically reduce their new customer acquisition cost. The client's leadership team expressed great appreciation for our work and analysis, which they will be presenting to investors to showcase their new growth strategy. We've managed to turn a challenging situation into a strong, collaborative partnership.
Improved client NPS from low to high and guided a major strategic pivot for a large enterprise brand.
E-commerce
July 2023
We received an offer acceptance from a client in the education sector. The engagement began with a paid audit, and has now converted into a recurring service agreement for Google Ads and Social Ads. The monthly fee is tiered based on seasonality, increasing significantly during their high season. The deal also includes analytics implementation and consulting.
Converted a paid audit into a long-term, tiered retainer for PPC and analytics.
Education & training
June 2023
Our recent participation in industry events has had a clear, data-backed impact on our brand's visibility. Following a team member's presentation at a major talent event, we saw a direct increase in followers from students and HR professionals. Additionally, two attendees independently posted on LinkedIn, praising the presentation and naturally extending our reach. This demonstrates the direct ROI of engaging with the community at conferences.
Increased brand visibility, organic social media mentions, and new followers as a direct result of conference participation.
Internal
October 2023
We've successfully negotiated an increased scope and retainer with a long-term client in the medical services sector. The SEO retainer has been doubled, and we've secured a larger block of monthly development hours at a higher hourly rate. This is a testament to the trust and value we've built over a multi-year partnership.
Doubled SEO retainer and increased development hours at a higher rate for a long-term client.
Health
September 2023
Just one week into our new major analytics project, the client interrupted our first weekly meeting to express how impressed they are with our progress and the quality of our work. For a discerning and knowledgeable client, this early feedback is a huge success and a testament to the team's excellent performance and project management.
Received outstanding client feedback for speed and quality just one week into a major project.
B2B & technology
September 2023
We have just received a signed contract for a Growth Navigator audit from a new international client in the coaching industry. The client is very open to our ideas and plans to expand into new markets, which presents a great opportunity for this paid audit to transition into a long-term partnership.
Closed a paid Growth Navigator audit with a new international client.
Education & training
September 2023
A client in the ed-tech space recently had a change in their marketing leadership, which often leads to questions about our billing and processes. Our team member handled the situation with proactive and positive communication, turning a potentially challenging moment into an opportunity to strengthen the relationship. The new marketing manager was very impressed, praising our approach and transparency.
Received excellent client feedback for communication and relationship management.
Education & training
September 2023
A team member received glowing feedback from a client in the technology sector for his rapid response to an analytics problem. The client's representative noted that she had 'never seen such a quick and concrete reaction' and asked for kudos to be passed on. The issue was identified, escalated, and resolved with a freelancer, all while the primary project manager was on vacation.
Client praised the team for an exceptionally fast and effective resolution of a technical issue.
B2B & technology
September 2023
After several months of implementing a new Topical Authority-based SEO strategy for our education client, a recent algorithm update has massively boosted our results. Organic traffic is soaring, and we are now outranking key competitors. This is a huge validation of our conscious and strategic efforts.
Significant organic traffic surge and improved rankings after a strategic shift in SEO approach.
Education & training
September 2023
I'd like to celebrate the team that worked on an audit for a software house client. Despite a very tight one-week deadline and team members working during their vacations, we delivered a comprehensive GAds audit and analytics consultation that left the client extremely impressed. They expressed their satisfaction with a 'WOW!' and are keen to continue the collaboration.
Received exceptional client feedback ('WOW!') for a high-quality audit delivered under a tight deadline.
B2B & technology
August 2023
Our creative team has achieved remarkable success with a client in the media sector on TikTok. Since February, we've transformed the account from posting 1-2 UGC videos a month to producing up to 7 high-quality videos ourselves. This has tripled our monthly creative services invoice, grown the account to over 20k followers, and resulted in several videos surpassing one million views. The client's trust in our creative direction has grown immensely.
Tripled monthly creative revenue, grew TikTok account to over 20k followers, and achieved multiple viral videos.
Media & entertainment
August 2023
I'm happy to announce successful negotiations across three projects. For an industrial materials client, we increased the monthly retainer and ad spend. For an e-commerce packaging client, we nearly doubled the SEO retainer after demonstrating value with a new strategy. For a medical services client, we increased the monthly ad budget, which directly increases our percentage-based fee. These wins reflect the team's great work and growing client trust.
Successfully increased retainers and budgets across three client accounts, adding a significant amount to monthly revenue.
Multiple clients
August 2023
An audit from the national social insurance authority has concluded successfully and faster than expected. We provided extensive documentation, which resulted in the audit finishing in 7 days instead of the typical 14+. Only minor discrepancies from previous accounting were found, and all historical employee benefits were confirmed as correctly processed. It was a stressful but ultimately successful process.
Passed a government audit with minimal issues and ahead of schedule.
Internal
August 2023
We've been nominated for 'Best Agency Culture' at the European Agency Awards 2023! This is the only category we entered, and our case focused on our flat structure, flexible compensation, and culture of transparency. This is a huge honor, as it places us among the top agencies in Europe. Winners will be announced in October.
Nominated for a prestigious European award for 'Best Agency Culture.'
Agency & partnerships
August 2023
As our three-year collaboration with a client in the automotive rental space comes to an end, they left us an incredibly positive testimonial. I want to thank and congratulate everyone who was part of this project and contributed to such a wonderful final impression.
Received a glowing testimonial at the conclusion of a long-term partnership.
Automotive
August 2023
A quick update on our debt collection efforts for 2022: the total amount of unpaid invoices is exceptionally low, representing less than 0.01% of the total amount invoiced for the year. This figure is expected to decrease even further by the end of the year, showcasing our highly effective financial management.
Reduced unpaid invoices to less than 0.01% of total annual revenue.
Internal
August 2023
After implementing recommendations from our Opportunity Analysis, we've seen a massive improvement in TikTok Ads performance for a fashion client. A new technical setup combined with a refined creative strategy has led to a performance increase of several hundred percent. While not our main channel, this is a significant success for the team.
Multi-hundred percent improvement in TikTok Ads performance after strategic changes.
E-commerce
August 2023
After a performance drop for an e-commerce client, we identified the cause and implemented changes. While scaling back up, we risked overspending the monthly budget. Instead of cutting back, we used the positive performance trend to justify a budget increase. The client agreed to an additional 33% ad spend for the month, which also increased our percentage-based management fee.
Increased monthly ad spend by 33% by successfully justifying the investment based on improved performance.
E-commerce
August 2023
I'm thrilled to announce a new analytics project for our team. This is our first project sold on a recurring monthly retainer, which constitutes about 20% of our team's current monthly revenue. The client is highly engaged, understands the value of analytics, and is open to further investment, making this a very promising partnership.
New high-value monthly retainer accounting for ~20% of team's revenue.
B2B & technology
August 2023
We created an external-only analysis for a SaaS company using publicly available data. The analysis, shared via a Notion page and Loom video, was so well-received that it led to a call with their CEO, who described our findings as 'spot on.' A key advisor for the company also followed up with an email saying we 'crushed it.' This has created a strong opportunity to sell a high-value Opportunity Analysis project.
Received 'spot on' and 'crushed it' feedback from C-level executives for an unsolicited external analysis, leading to a high-value sales opportunity.
B2B & technology
August 2023
A team member's proactive post on LinkedIn gained massive traction, resulting in nearly 80,000 impressions, over 150 recommendations, and more than 50 new connection requests. The post was shared widely, reaching people far beyond her existing network and demonstrating the power of personal branding.
Viral LinkedIn post with nearly 80,000 impressions and significant engagement.
Internal
July 2023
After negotiations with a key client, we successfully increased our hourly rate. While the goal was a higher rate for all team members, the final agreement provides a blended increase, resulting in approximately 12% more revenue from a project that already generates significant monthly income during its peak season. This was possible due to the team's excellent performance and strong client satisfaction.
Hourly rate increase leading to a ~12% rise in monthly project revenue.
Finance
July 2023
Another episode of our podcast has been successfully launched. This ongoing project is a key part of our strategy to educate the market and strengthen our brand presence. I'm grateful for the guests who participate and for the internal team that keeps pushing the project forward.
Successful launch of a new podcast episode.
Internal
July 2023
We've onboarded a new client, an eyewear brand, for a four-month collaboration focused on influencer marketing, Instagram Ads, and User-Generated Content. The total budget for this initial period is substantial, with a healthy portion allocated to our management fees.
New client secured for a 4-month project with a significant budget.
E-commerce
July 2023
We successfully launched an interactive contest landing page for a long-standing client in the education sector. This project went beyond a simple implementation; we also sold additional services for contest management, significantly increasing the project's budget and extending the engagement from a few weeks to several months. The client was highly satisfied with the quality and timeliness of the delivery.
Successful delivery of a complex landing page with a significant upsell for ongoing management.
Education & training
July 2023
A year after launching 15 regional blogs for an education client, we're seeing phenomenal results. In our top three markets, we've achieved massive year-over-year growth in organic traffic. Clicks have increased by over +300% in one market, +1850% in another, and a staggering +9745% in a third, with impressions growing proportionally. This success is a testament to the excellent collaboration between our SEO, UX, and Web Dev teams.
Explosive organic traffic growth, with clicks increasing by up to +9745% YoY in key markets.
Education & training
July 2023
Through consistent hard work and building strong trust, our team has successfully expanded our scope with a B2B client. After replacing two underperforming incumbent agencies, we've taken on more channels and responsibilities, roughly tripling the monthly ad spend we manage for them. This success highlights our ability to deliver superior results and build lasting client partnerships.
Tripled monthly ad spend and expanded scope after outperforming competitor agencies.
B2B & technology
July 2023
This week, our team worked intensively with an e-commerce client to support their strategic shift from a 70% focus on retargeting to over 70% on prospecting. Our goal is to drastically reduce their new customer acquisition cost. The client's leadership team expressed great appreciation for our work and analysis, which they will be presenting to investors to showcase their new growth strategy. We've managed to turn a challenging situation into a strong, collaborative partnership.
Improved client NPS from low to high and guided a major strategic pivot for a large enterprise brand.
E-commerce
July 2023
We received an offer acceptance from a client in the education sector. The engagement began with a paid audit, and has now converted into a recurring service agreement for Google Ads and Social Ads. The monthly fee is tiered based on seasonality, increasing significantly during their high season. The deal also includes analytics implementation and consulting.
Converted a paid audit into a long-term, tiered retainer for PPC and analytics.
Education & training
June 2023
Anonymised on purpose — the client names are theirs to share, not ours.
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